An Artistic Ode to Snow-Capped Mountains
The House of Creed proudly presents An Artistic Ode to Snow-capped Mountains, a
pioneering masterpiece created in collaboration with snow artist Simon Beck. Read on to
uncover how this latest ephemeral work and industry-first partnership has transcended
sensory boundaries, transforming fragrance into a breathtaking visual experience.
Renowned for his innovative land art carved into pristine snow using his own footprints, British
cartographer-turned-artist Simon Beck brings his visionary craft to China. Here, he translates the
exhilarating alpine-inspired essence of Silver Mountain Water into a trail-blazing work of art, inviting
fragrance to be experienced in an entirely new way.
Taking Fragrance To Soaring New Heights
This ground-breaking creation takes place in the snow-covered scenes of Xilingol in Northern China, a
majestic landscape that naturally aligns with Silver Mountain Water’s alpine inspiration. Here, Beck
was guided by the crisp, invigorating freshness of this signature fragrance from The House of Creed, one
that surrounded him during his creative journey and heightened his sense of connection throughout.
In this setting, he masterfully etched The House of Creed’s logo into the untouched snow, offering a
fresh layer of artistic expression that celebrates both nature and art. He delved deeply into every detail
of the logo before setting foot in the snow, considering exact proportions, camera effects, snow quality
and weather. His unique and meticulous creative process was captured in an art film, documenting
everything from putting protractor to paper to carving his design through the frozen terrain.
After completing an artwork, I always pause, take a deep breath, and immerse in the connection between
art and nature, sensing the essence of the moment—the pure breath of fresh snow, the scent of the trees,
and the crispness of the cold air intertwining. Although the patterns on the snow will disappear with the
wind, the scents will stay forever with me. Now, I will associate the scent of mountain snow with Creed’s
Silver Mountain Water. It is the closest scent I’ve found that captures the essence of snow-capped
mountains, encapsulating the fresh air of the snow peaks and the pure scent of snow-covered forests.”
- Simon Beck -
A Celebration Of Shared Values
This partnership between The House of Creed and Simon Beck is a tribute to craftsmanship and a
shared respect for the natural world. Beck’s sprawling snow design echoes the house’s rich heritage
dating back to 1760, where an unwavering commitment to artisanal excellence and pursuit of only the
finest natural ingredients have shaped its enduring prestige. Similarly, it highlights Beck’s tireless
precision in his art as well as his deep appreciation for nature, using its purest canvas.
Chief Marketing Officer Giles Gordon said, “Creed is a house of artists; hence we seek collaborations
with innovative artists around the world. I have long been an admirer of Simon’s work. The skill and
dedication he puts into each piece, whilst managing the elements, is remarkable. We are truly honoured
to be the first fragrance brand to work with Simon. Our Creed x Simon Beck collaboration is a perfect
example of a creator-led project that enables us to articulate our brand story in a multi-dimensional
way.”
To find out more about Simon Beck and his ephemeral works, follow him on Instagram
@simonbeck_snowart. Otherwise, experience the exhilarating breath of alpine air in Silver Mountain
Water for yourself either online or at the Creed boutique.
Credits
Artist – Simon Beck | Creative/Visual Director & Photographer – Kin Coedel Chan | Director – Alice Wu | Executive Producer – Di Yang | Producer – Carrie Zhang | Director of Photography – Guang Xiang Chen | Artist Curation & Production – Red Ant